Flora by Gucci Gracious Tuberose Gucci for women
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The prestigious Italian fashion house of Gucci launches a new collection of fragrances under the creative director of Frida Giannini. It comes out in May 2012 named Flora by Gucci Garden Collection. The collection includes five most important blossoms outlined on the legendary Gucci scarf designed by Vittorio Accornero for Princess Grace of Monaco. These five new editions are: Glorious Mandarin, Gracious Tuberose, Gorgeous Gardenia, Glamorous Magnolia and Generous Violet.
โItโs a sort of bouquet of scents,โ said Giannini for wwd, โSo Gorgeous Gardenia because I wanted to underline the gorgeously feminine side of this fragrance. Glorious Mandarin because thereโs a sort of euphoria in mandarin, since itโs such a sparkly fruit.โ
In the process of making these fragrances, it was very important to distinguish them from one another. The idea is that each fragrance should reflect a facet of the same woman. The fragrances come in elongated hexagonal shaped bottles with transparent rather than gold stoppers.
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The face of the advertising campaign is Abbey Lee Kershaw, shot by Solve Sundsbรธ. The fragrances are available as 50 and 100 ml Eau de Toilette, except mandarin and violet one that will be available exclusively at Gucci flag stores as 100 ml Eau de Toilette.
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